4th Annual Southern Sport Management Conference a Resounding Success

The 4th Annual Southern Sport Management Conference at Troy University was held April 17 and 18, 2008.  There were 97 total participants from 8 different states. The participants were varied including professionals in sport management, college professors, graduate students, and undergraduate students.  Many of the guests commented on the high quality of the Troy University facilities.  The conference was designed and conducted by graduate students in the Sport Marketing course taught by Dr. Fred Green, Associate Professor in the Department of Kinesiology and Health Promotion. Students also raised money and secured donations for food, door prizes, and sponsorships. The experiential component of this graduate class is important to the overall growth and quality of the Sport and Fitness Management graduate program. 
           
The conference had two keynote speakers; Mr. Tony Johnson, Southeast Regional Director of Strategic Marketing Affiliates, Inc., who is the representative for Troy University in all athletic licensing endeavors, and Mrs. Sherrie Myers, Owner Operator of the Montgomery Biscuits and six other minor league sport franchises/companies.

The conference theme was enhancing careers in sport management. Many of the speakers discussed numerous ways students could increase their chances of becoming employed in sport management.  Nine other professional speakers made presentations; including Mr. Robert Cole, AG Edwards Financial Consultant and Mr. Paul Winn, Director of the Blue Gray Tennis Tournament (please visit the SSM Conference Website for information on the rest of our speakers). The feedback from conference participants has been extremely positive with most stating how informative and enjoyable the conference was. Dr. Fred Green looks forward to working with Troy University and future students in making the Southern Sport Management Conference even more attractive and successful.

Southern Sport Management Conference Website